This Friday October 4th is session 2 of my educational series:

Marketing Aesthetic Dentistry

Part 1, "Dental Photography," went exceptionally well!

In Part 2, the day will begin with Dr. Leonard Tau speaking in the morning on Optimization and Utilization of the Internet to Promote Your Practice. It's a fascinating look at how the digital age has become an important tool of advertising in the field.

Learn more about Dr. Tau and his practice on his blog http://pcdeblog.com/

Then in the afternoon there will be a step by step lesson on how to use PreNew PreView, Jason's Test Drive product to sell more cosmetic cases within your practice.

PNPV is a low cost, quick way for patients to literally ‘test drive’ their new smile. I am so excited about this simple two-step process that can boost your case acceptance. Patients are able to get a preview of their new smile before the actual restoration work is done. No drilling, no anesthesia, no discomfort, and the process takes just about 15 minutes!